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Taste the Local Difference®

Download copies of TLD's Local Food Guides to northern Michigan and southeastern Michigan!

*Read of TLD's ownership transition: Taste the Local Difference Takes Flight.


Taste the Local Difference® ( is Michigan’s local food marketing agency.  The company is a proponent of the Michigan Good Food Charter and is a signatory to the resolution seeking to have 20% of all food sold in Michigan come from Michigan farms and food businesses by 2020. 

TLD's job is simply to sell more locally grown and locally processed food.  The company accomplishes this with specialized marketing solutions for:

  • Farmers
  • Specialty food producers
  • Beverage producers
  • Wholesale distributors and food brokers
  • Retail stores
  • Restaurants
  • Institutions

TLD's on-farm and in-store marketing solutions include a library of printed materials used by their partners to differentiate their goods from commodity-scale products where consumers shop for food. 

They also provide a robust system for consumers to learn about and differentiate local food wherever they shop.  TLD produces printed local food guides and also offers a searchable online database through a website and TLD smartphone apps.

TLD's full-service marketing agency provides advice, consulting services, training, expertise, and the power of cooperative advertising. These products and services are available at down-to-earth prices for partners.  All of this is driven by a passion to create vibrant communities through food and farming economies.

In December 2018, Groundwork sold Taste the Local Difference to the venture capital firm Boomerang Catapult. CEO Tricia Phelps stayed on to lead the company as it scales up to offering services statewide and beyond.

Read more about the history of TLD and Groundwork. 

Meet Tricia Phelps, CEO of Taste the Local Difference.