The Traverse City Area Transportation and Land Use Study (TC-TALUS), the regional transportation planning agency, wants feedback on their draft long-range plan, which recommends how local agencies should spend scarce transportation dollars. While there are many bright spots in the plan, it assumes we can build our way out of traffic problems with new and wider roads. It fails to recognize the role that demand-side strategies-like parking management, reliable transit and safe bike networks-play in reducing traffic at the busiest times of the day.