Brianne Farley is the latest profile in Groundwork’s New Economy series about creative young professionals who are making their impact on the Traverse City region. Farley is a Grand Traverse native who recently returned from New York City.
Shelli and Joey DiFranco got the ‘itch’ to move to Traverse City from Chicago after falling in love with the region’s natural beauty and a vibrant culinary scene. Shelli initially got a job with Hagerty Insurance, which allowed them to make the leap. They live outside town, in Leelanau County, with their son Renzo.
Is Traverse City tolerant and inclusive toward minorities? The region has made great strides, including its support for gay rights. But northern Michigan still lacks diversity. How does that impact our ability to attract talent and the workforce of tomorrow?
Fernando Meza, CEO of the digital marketing company OneUpWeb, represents Traverse City’s growing tech scene. As a Mexican-American born in Los Angeles, Meza also reflects on Traverse City’s tolerance and inclusiveness, despite this region’s racial homogeneity.
Jess Piskor, who turns 35 on Dec. 30, is now a leader among northern Michigan’s young farmers -who play an important role in northern Michigan’s local food-based and restaurant economy. The Traverse City region of today is celebrated for its beaches and breweries, but just as much for its classy restaurants and vibrant farmers markets.
The New Economy project is a multimedia storytelling series that highlights talented millennials in the Traverse City region, and raises awareness about their contributions to the local economy and community.