The innovative pop-up tent maker TentCraft is a leader in attracting knowledge-based talent to Traverse City. The company has also created dozens of manufacturing jobs, has an “infants in the workplace” program, and recently launched a CSA-based employee wellness plan.
Shelli and Joey DiFranco got the ‘itch’ to move to Traverse City from Chicago after falling in love with the region’s natural beauty and a vibrant culinary scene. Shelli initially got a job with Hagerty Insurance, which allowed them to make the leap. They live outside town, in Leelanau County, with their son Renzo.
As the Traverse City region markets itself as a great place for young professionals to move, impact this vibrant community, and enjoy a fantastic lifestyle, childcare remains a critical obstacle, alongside housing, transit and diversity.