The innovative pop-up tent maker TentCraft is a leader in attracting knowledge-based talent to Traverse City. The company has also created dozens of manufacturing jobs, has an “infants in the workplace” program, and recently launched a CSA-based employee wellness plan.
Brianne Farley is the latest profile in Groundwork’s New Economy series about creative young professionals who are making their impact on the Traverse City region. Farley is a Grand Traverse native who recently returned from New York City.
Shelli and Joey DiFranco got the ‘itch’ to move to Traverse City from Chicago after falling in love with the region’s natural beauty and a vibrant culinary scene. Shelli initially got a job with Hagerty Insurance, which allowed them to make the leap. They live outside town, in Leelanau County, with their son Renzo.
As the Traverse City region markets itself as a great place for young professionals to move, impact this vibrant community, and enjoy a fantastic lifestyle, childcare remains a critical obstacle, alongside housing, transit and diversity.
Russell Schindler and TC New Tech are building a reputation for Traverse City as a technology hub, and that could help the region attract more of tomorrow’s workforce.
Is Traverse City tolerant and inclusive toward minorities? The region has made great strides, including its support for gay rights. But northern Michigan still lacks diversity. How does that impact our ability to attract talent and the workforce of tomorrow?